There is nothing wrong with us. Our boobs are boob-shaped, so why should our bodies be forced into uncomfortable bras that reshape them! Nuudii believes in comfort over constraint, embracing your shape over constricting it. Nuudii System is a boobwear body essential made with your shape and your lifestyle in mind.
That was the sole purpose of the bras predecessor, the corset, and when society evolved to decide that less was more and introduced the modern bra, things did not get more comfortable for our breast friends. Pushing up, flattening down, perfectly molding, erasing the nipple - we’ve been conditioned to believe that our boobs are flawed in their natural form and that we need "support". Now, hundreds of years later, it’s astounding how little has changed... until now.
With Nuudii your boobs can look like boobs, not bras. Our soft formless cradle hugs your natural shape while providing a subtle lift. We don’t believe in hardware - that’s for computers. Nuudii’s unique double strap tee system can be worn 12+ ways, offering maximum versatility to address your free-thinking, free-living, busy as F**K life of today.
This radical innovation for boobs is the brainchild of Annette Azan, a 25-year veteran of the fashion industry. This visionary is relentless in her quest to remind women to tap into the power that lives within their bodies. The first Nuudii was born out of her desire to find something she could wear under her sheer wedding dress in 2011. There was nothing on the market that afforded a light braless look and feel. Once on her body, she noticed it let her have her authentic boob shape and it disappeared under her dress. She felt profound freedom and intense sensuality!
Her passion for championing women to reclaim and embrace their shape is a straight-up revolution for anyone with boobs.
Nuudii System is a proud women-founded, women-led business - built with the help of a strong team and co-creation from over 500+ women, ages 16 to 94. We are passionate about creating products that make lives easier, wardrobe choices broader, while offering everyone a chance to reconnect with their bodies, fostering both emotional and physical wellbeing.