A Nuu Mission
Enhance the cleavage, narrow the waist. That was the sole purpose of the bra's predecessor, the corset, and when men decided that less was more and introduced the modern bra, things did not get more comfortable for our breast friends. Now, hundreds of years later, it's astounding how little has changed.
Pushing up, flattening down, perfectly moulding, erasing the nipple - we've been conditioned to believe that our boobs are flawed as they are, that we need the stiff padding and the underwire digging in to your skin because that's the kind of "support" you need.
We're calling BS on an industry that forces women into uncomfortable bras that reshape our boobs. A society that chooses constraint over comfort, the male gaze over female satisfaction.
We choose your shape.